Recruitment initiative clocks 55,000 applications

Hospitality Rising has revealed that it has seen 55,000 job applications since launching.

Industry recruitment initiative Hospitality Rising has revealed that it has seen 55,000 job applications since launching its inaugural campaign last October.

The ‘Rise Fast, Work Young’ project has also generated almost 10m impressions on TikTok. 

As a result, the initiative has seen over 4,000 applications each week for the 37,000 roles that have been posted to the jobs page to date.

Since its inception just over a year ago, Hospitality Rising has gained the backing of more than 300 businesses, as well as celebrity chefs and hospitality leaders.

"We are blown away by the reach and success of this initial campaign push," says Mark McCulloch, founder of Hospitality Rising. "Some 55,000 job applications and counting is an incredible achievement and the TikTok results show we are hitting the mark with our target audience.

"We’re launching a second wave of advertising and social media now and fully expect to see another surge in traffic as a result. We clearly couldn’t have achieved any of this without the support of our partners and we need to ensure we maintain momentum and build on these great results."

Hospitality Rising is backed by a number UK pub and bar operators, including Whitbread, Revolution Bars Group, J W Lees and The Pig. 

Celebrity chefs including Tom Kerridge, Angela Hartnett and Raymond Blanc OBE have also generously leant their time and support to the initiative.

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