MAGAZINE

How can we help?

Here we go again then. Another year, another industry awards to contemplate getting involved with, but if you’ll allow me two minutes of your time, I’ll explain why the National Pub & Bar Awards could be of more benefit to you and your business than anything else out there.

Many of you will know about the National Pub & Bar Awards format – it’s an industry event that centres on crowning the best venues in every county of the United Kingdom. That’s 94 pubs and bars with something huge to shout about. What you may not know is how we expanded that format last year, adding Highly Commended titles to every county, meaning over 250 businesses received an accolade, as well as two free tickets to the ceremony in June. It was our biggest celebration to date. 

OK, great, a certificate to hang on the wall, but what does that mean for business? I’m glad you asked. Thanks to the awareness and reach of the National Pub & Bar Awards, millions of people (i.e. potential guests) hear about which sites are deemed ‘the best’ in their respective areas. We know that this directly translates into an increase in footfall. Research conducted with some of the previous trophy holders showed that 70% of County Winners noticed an increase in guests coming through the door after their win. This paved the way for an average growth in sales of 42% during that time, with one venue even seeing a 120% increase in revenue. Nearly 80% had media coverage after the awards and, unsurprisingly, 100% of operators said they would enter again. I mean, why wouldn’t you?

I say it every year, but we believe the National Pub & Bar Awards can play a crucial part in boosting the reputation, awareness and success of hundreds of venues around the country – all we need you to do is tell us about your operation. You can do that via the entry website nationalpubandbarawards.co.uk. Good luck!

Tristan O’Hana - Editor