Hospitality Rising becomes face of recruitment campaign
Hospitality Rising has won official support from the Hospitality & Tourism Sector Skills Board.
The grass-roots campaign Hospitality Rising has won official support from the Hospitality & Tourism Sector Skills Board (HTSB) to be the strategic face of the industry’s biggest ever recruitment campaign.
The endorsement makes Hospitality Rising the official industry response to the recruitment crisis, with latest figures showing that there are currently 400,000 vacancies within pubs, bars and hospitality.
It is the first time the industry has come together to drive a national campaign of this nature.
The official recognition of Hospitality Rising has now triggered a concerted industry-wide fundraising effort for the campaign, which was launched by ex-Pret A Manger marketer Mark McCulloch in 2021.
Organisers led by McCulloch, who will now move to the role of campaign director, reporting to the HTSB, plan to raise up to £5m. They are encouraging employers across the industry to invest in the campaign, pledging just £10 per employee.
The HTSB will feed into the joint government and industry initiative, the Hospitality Sector Council.
The latest stamp of approval follows support from a host of employers. Pret A Manger is the latest to confirm their endorsement, joining others from Athenaeum, Buzzworks, DRG, Hawksmoor, Hilton, The Pig Hotel & Limewood Group, Punch Pubs, Rosa's Thai, Wahaca, Welcome Break and more.