Fuller’s push to recruit more older workers

Fuller, Smith & Turner has begun working with a digital community for people in their 50s, 60s and over in a move to attract older workers.

The partnership with Rest Less, which launched earlier this month, has seen Fuller’s posting specific positions on its job board right across its businesses and geographical area.

The recruitment strategy comes at a time when growing numbers of workers over the age of 50 are taking on jobs in the UK’s pubs, restaurants and hotels in order to boost their retirement income.

“We have always had a number of older workers in Fuller’s, but this is the first time we have specifically targeted this area of recruitment with a bespoke campaign," says Dawn Browne, Fuller’s people and talent director.

“Older workers have a lot to offer us – and we have a lot to offer them, with shift lengths and work patterns to suit. We are very much a people business, and the older generation bring an exceptional level of customer service and consumer interaction.

“Around a third of the UK’s workforce is over 50, yet we only have around 10% within our 5,000 employees. I’m really looking forward to seeing this partnership move that dial.”

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