F1 Arcade to join Albert's Schloss in Birmingham

F1 Arcade, the first Formula 1 licensed experiential concept, is to open its second venue in Birmingham.

The Adam Breeden-founded brand will join other notable on-trade businesses at Paradise Birmingham, the £1.2bn destination at the heart of the city.

Already signed up to operate there is Vinoteca and German beer hall concept Albert's Schloss, as well as other restaurant operations.

Like its London debut, F1 Arcade Birmingham will offer an immersive F1 racing simulation experience for individuals and groups.

It will feature bespoke racing simulators designed especially for the venue, featuring motion and audio-visual effects to immerse guests in the race. The experience takes inspiration from the world of Formula 1, with sleek venue design being paired with its food and drink offerings.

The concept was created by Breeden, who also founded Flight Club, Bounce, Hijingo, All Star Lanes and Puttshack.

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