Greene King launches interactive toolkit to help licensees

Greene King Pub Partners has launched a new interactive toolkit called Pub Power.

Launched with the aim of helping operators grow their businesses, the digital interactive toolkit has been designed to give Greene King Pub Partners licensees a range of support materials and guidelines, as well as business-generating ideas that can help drive footfall and spend per head in pubs.

When using the Pub Power toolkit, licensees complete a self-analysis questionnaire on a range of metrics, including financial fitness, customer experience, events and marketing. Based on their answers they are then signposted through the interactive toolkit to relevant materials and advice to help them improve their businesses across a range of areas.

“Pub Power is an innovative new platform to help our partners grow their businesses and develop an unrivalled pub experience," says Chris Wright, marketing and commercial director for Greene King Pub Partners. "It has been designed to facilitate and support the great work our operations team already does with our partners.

“From HR and financials to marketing and social media, it really is a one-stop shop for everything a licensee needs to run a thriving pub business."

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