TOCA Social prepares for Europe expansion
Unibail-Rodamco-Westfield and TOCA Social have partnered for the roll out.
A new partnership has been announced that will see multiple immersive football venues open throughout Europe.
The partnership is between shopping centre operator Unibail-Rodamco-Westfield and TOCA Social owner TOCA Football, bringing the competitive socialising brand to more retail and entertainment destinations.
The first two locations under the partnership are planned to open in 2025 and will occupy a 3,495 sq m space at Westfield London and a 2,400 sq m space in the recently expanded Westfield in Paris.
It is expected the two businesses will announce additional locations in the future.
"Building off the huge success of TOCA Social at London’s O2, we are delighted to partner with URW to bring this one-of-a-kind football experience, which transforms the world’s largest sport, to a global audience," says Erik Anderson, TOCA co-chairman and founder and CEO of WestRiver Group."
What is TOCA Social?
TOCA Social's tagline is 'Eat, Drink and Score', and it combines immersive football-based gaming with food and drink.
Guests choose from a variety of interactive games, enabled by innovative ball delivery and tracking technology, designed for all ages, abilities and football interests.
"Our shared commitment to innovation and creating unforgettable experiences will shape the future of how people engage with football throughout Europe, the world’s largest football market,” adds Alex Harman, TOCA Social president.
You can read an interview with TOCA Social's roll out director Oliver Clifford in the June issue of Pub & Bar.
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