Be At One partners with World Class on cocktail comp
Be At One has launched the 2023 edition of its Best In Glass cocktail competition.
Be At One has launched the 2023 edition of its Best In Glass cocktail competition, which this year sees an affiliation with Diageo's World Class event.
Previously known as Be At One’s Shake Off Showdown, the competition has evolved, introducing bigger awards, including cash prizes and a fast track to Diageo’s World Class GB semi-final competition.
Open to all Be At One’s certified bartenders and managers, participants will need to choose a spirit selection, create and submit a cocktail using one of four Diageo brands: Cîroc, Tanqueray, Casamigos or Johnnie Walker.
The winner will receive a cash prize of £1,500 and a place the UK semi-finals of World Class. The winning drink will be featured in all Be At One bars from May.
"We are thrilled to launch the Best in Glass competition for 2023 and take it to the next level with even bigger prizes," says Helen Charlesworth, managing director of Stonegate Group, which owns Be At One. "With the official affiliation of Diageo's World Class GB 2023 showdown, we are confident that this competition will be the best yet and showcase the talents of our industry leading bartenders."