Farmers use social media to find landlord

Farmers Chris and Caroline Addison have taken to social media to find a new landlord for a pub they recently refurbished. 

The White Horse Inn in Kings Meaburn in Cumbria has had its doors shut for over a year after the last tenants left.  

However, despite the Addisons being told they’d make more money by converting the pub into two houses, they have spent the last year giving the pub a facelift, adding a new kitchen in the process.

Now, through the wide reach of social media, they are "hoping to find the next Tom Kerridge" to run the pub which overlooks the Cumbrian fells on one side and the Pennines on the other. 

"We knew that this time we didn’t want to go down the traditional pub letting route," say the couple. "We’re really looking for people who want to join our community and put us on the food map. We are really keen to get a landlord/landlady/chef who is a bit of a foodie and wants to make their name. Part of our campaign aims to show them what produce is available in the local area and what businesses they might be able to team up with. It is also important to say that they would be completely free to choose any brewery they wish to host."

Caroline says that the rural community of the Eden Valley needs its hospitality industry to remain strong.

As part of the social media campaign on Instagram and Facebook, users will be taken on a tour of the village of Kings Meaburn through the eyes of Indy the Labrador. 

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