Marston's pubs partner with Cool Hand Luke

Marston’s is working with Luke Humphries on an estate-wide darts competition.

Guests of pubs around the UK are in with a chance of playing world number one darts player Luke Humphries, thanks to a new estate-wide competition from Marston's

The pub operator has teamed up with 'Cool Hand Luke’ to set a nationwide event where customers take part in a timed ‘around the clock’ challenge to be in with the chance of winning £5,000 and a place at a grand final, where they will take on the world number one.  

The Cool Hand Cup will take place in over 700 Marston's pubs across the UK, starting with launch parties from Monday 3 to Thursday 6 February. The last chance to get on the leaderboard will be at Final Throw events on Thursday 13 March.

"We’ve seen the popularity of darts skyrocket in the last year, with new and exciting breakthrough players and the return of Bullseye," says Neil Campbell, COO at Marston’s. "Dart boards are at the heart of so many of our pubs across the UK and we’re so excited to team up with Luke Humphries to give our guests an even bigger reason to visit and try their hand at winning a truly money-can’t-buy prize. Let the games begin."

How does it work?

Guests are invited to step up to the oche and go 'around the clock' from one to 20, finishing on the bullseye. The challenge can be attempted by players as many times as they like throughout the competition period. Times must be submitted via a dedicated tournament microsite, where local, regional and national leaderboards will reveal the standings.

Humphries will be the first to take on the challenge, setting the time for guests to try and beat. 

The top two players from each regional leader board will then compete in a Grand Final, with all food, travel and accommodation expenses covered for them and one guest. 

The four players with the fastest times will automatically proceed to the quarter finals, with the remaining eight competing to continue their journey at the Grand Final. A series of play-offs will determine who will take home the cup and play Luke Humphries in the last match of the night. 

Whoever is last standing will take home £5,000, a £180 Marston’s Love My Local gift card, a set of Luke Humphries Red Dragon darts and the Cool Hand Cup trophy.


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