Star launches UK-wide online darts comp

Star Pubs has launched a free online UK-wide darts tournament for its managed operator and leased and tenanted pubs with darts teams.

The competition aims to increase midweek sales in community wet-led locals in advance of the festive season.

It will be held on Tuesday nights from October to early December, with training evenings in September to familiarise teams with the online technology. 

Star says the tournament is designed to meet customer demand for experiences that add value to their pub visit and provide an occasion for spectators and players alike.

How does it work?

Different pub teams will play live against each other and licensees will be able to livestream their opponents on screens in their pubs. There will be prizes ranging from bucket hats to a Luke Littler signed T-shirt. 

Participating pubs will receive free point-of-sale material and digital assets, as well as branded kit such as darts flights. The whole of the winning team will get tickets to the World Darts Championships as well as a visit from a darts pro to their pub. 

"We know from our own estate that darts is an incredibly important income driver for pubs, ranking second only to football for live sports revenue," says Cathy Olver, Star Pubs retail director. "The demographic for darts enthusiasts is changing in our pubs; more women are playing and watching and, helped by Luke Littler’s success, increasing number of younger people are becoming fans of the sport and getting involved, too.

"The tournament will enable licensees to boost their sales on quieter nights while building their pub’s reputation for darts and getting in on the trend for competitive socialising."

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