Botanist rebrands help lift NWTC's Christmas
New World Trading Company has enjoyed a successful trading period across the festive season.
Following a successful CVA process at the end of 2024, bar and restaurant operator New World Trading Company (NWTC) has enjoyed a successful trading period across the festive season.
Sales across the Christmas period saw like-for-like growth of 5.5%, with the conversion of some single-site brands into Botanist venues helping the group's overall performance.
In October 2024, as part of the CVA, NWTC said it will be focusing all future openings on the Botanist brand, with the conversion of four non-Botanist sites taking immediate priority.
"Our customers responded really well to the conversion of three former single-site brands to Botanist sites in 2024," says Amber Wood, managing director of NWTC. "In February this year, we will aim to replicate this success, converting the Furnace in Sheffield to a Botanist. We will also be opening a new Botanist in Bournemouth, on track to open in May 2025."
Setting site records
NWTC says the announcement of the December results marks an exciting start to 2025 for the group, as it looks to consolidate its estate.
"Christmas and New Year have been very encouraging, both financially and operationally," adds Wood. "We have been really pleased with sales in December. We were delighted to have broken a number of site records across this time, including 11 sites setting a new weekly sales record. These results are a testament to our amazing teams, delivering thousands of hot kebabs and cold cocktails throughout this busy period.
"With our renewed partnership as the home of TV’s ‘First Dates’ in our Bath location and a brand refresh that will see us return to our roots, we are feeling very optimistic about the future."
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