Greene King launches new franchise concept

Greene King has announced the launch of Nest Pubs, its new franchise agreement.

Greene King Pub Partners has announced it is to launch its second franchise pub concept under the name ‘Nest Pubs’.

The new offer joins Hive Pubs, Greene King’s first franchise pub concept, which was launched in 2021 and now operates in 46 sites. 

Nest Pubs will be wet-led venues predominantly located on busy high streets and in communities, offering value, sport and entertainment. Alongside the wide drinks range, Nest will serve pizzas as a food option.

Each Nest Pub will have Sky Sports and TNT Sports subscriptions, with the sporting offer being a key feature of the concept. 

Like Hive Pubs, Nest Pubs will be aimed at those with pub management or assistant pub management experience who are looking to take the step up and run their own pub business. Greene King Pub Partners will be investing six-figure refurbishments into each new Nest Pub. 

"We are delighted to continue the growth and success of our franchise offer with the development of Nest Pubs," says Dan Robinson, managing director of Greene King Pub Partners. "The first Nest Pub will open later this year with more following behind it. Alongside this, we’ll continue to grow our successful Hive Pubs franchise concept with more openings. 

"Our overwhelming focus as a business remains in the leased and tenanted space, but we are excited to continue the growth of our franchise pub business through Nest Pubs."

Building a Nest 

A Nest Pubs franchisee will be able to get the keys to their own Nest Pub for £3,000, including agreement fees, inductions and on-site training.

Like with Hive Pubs, Nest Pubs franchisees will earn through a percentage of food and drink sales. They also get a share of the profits in their pub and will earn bonuses based on performance in key areas such as operational excellence.  

Greene King Pub Partners aims to open the first Nest Pub this spring, with plans to open more sites during 2024.

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