Pubs take flight with World Darts Championships
Nearly 500,000 people made their way to a venue to watch the action.
Close to half a million viewers (472,000) watched the recent final of the PDC World Darts Championships in an out-of-home venue, it has been revealed.
This figure represents the highest viewing for darts in pubs and clubs in well over a decade, eclipsing the quarter finals as the most viewed day of the 2024 Championships, which saw 410,000 watching out-of-home.
"December through to January has seen darts fever sweeping the nation, and we were thrilled that so many people were able to enjoy watching this major event in our customer’s venues," says James Tweddle, director of hospitality for Sky Business.
What's next?
With a rekindled popularity among pub goers, operators are now turning their attention to the start of the 2024 BetMGM Premier League Darts, which includes both the newly crowned World Champion Luke Humphries and the teenage sensation Luke Littler, with reigning champion Michael van Gerwen also starring in the eight-player field. The Premier League gets underway on 1 February in Cardiff, with each event live on Sky Sports.
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