NFL selects official UK sports bar partners

ETM Group, Arc Inspirations and Regional Taverns have joined forces to screen the NFL.

Three pub and bar groups have been selected as the official sports bar partners for the upcoming NFL season.

The venture sees ETM Group, Arc Inspirations and Regional Taverns join forces to provide NFL fans across the country with viewing experiences and American football entertainment.

ETM Sports Pubs & Kitchens will serve as the home of NFL hospitality in London; Arc Inspirations and its BOX venues as flagships in the Midlands and the north of England; and Regional Taverns, the joint venture between St Austell and directors of ETM that operates Ludo Sports Bar & Kitchen in Bath, will be the partner in the south west. 

Launched for the Super Bowl

Super Bowl LVIII on Sunday 11 February kicked off the partnership, where 12 venues hosted Official Super Bowl LVIII watch parties.

The partnership will cover the entire 2024 NFL season, set to commence on 5 September 2024, with the defending Super Bowl LVIII champion hosting the NFL Kickoff Game.

"We are thrilled to be appointed as the Official NFL UK Sports Bar Partner in London," says Ed Martin, CEO of ETM Group. "Alongside our partners at Arc Inspirations and Regional Taverns, our premium offering and best in class sports facilities will ensure that we provide fans with an extraordinary NFL experience throughout the upcoming season."

"The number of people coming to BOX to watch NFL on Sundays has massively increased over the last few years, so we’re thrilled to be the official premier destination for guests in the Midlands and the north to watch, play and party for Super Bowl LVIII and the 2024 NFL season," adds CEO of Arc Inspirations Martin Wolstencroft.

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