Former Wadworth CEO to lead LTC

Chris Welham has been appointed as the LTC’s new CEO.

The Licensed Trade Charity (LTC) has announced the appointment of a new chief executive officer (CEO).

Chris Welham (pictured) has been appointed as the organisation’s new CEO, leading the industry charity that supports drinks and hospitality professionals in need of emotional support, specialist advice and financial assistance.

Welham has worked in hospitality for over 27 years and is best known in the pub and bar sector for his role as Wadworth CEO, a post he held for five years.

He has also worked a variety of senior operations, executive and board-level roles in listed, private, not-for-profit and family businesses. Currently chief customer officer at S4labour, Welham will assume the LTC role at the beginning of March. 

"I’m delighted to announce that Chris Welham will be joining the Licensed Trade Charity as its new chief executive officer," says Ludovick Halik, Licensed Trade Charity chairman. "With his extensive experience, deep understanding of the sector and undoubted passion for the people driving every facet of the licensed trade, it’s clear Chris is the ideal custodian of this historic institution. 

"Chris’ vision for the LTC is an inspiring one and the board is confident that under his management, the charity will continue to adapt and grow to effectively meet the needs of this ever-changing industry and the people working in it."

More on the CV

Welham is also currently a non-executive director at Frederic Robinson Ltd and non-executive chair at KAM Media. His charity experience includes time as an industry advisor to the BII, where he was also a non-executive director of the BII Awarding Body. 

He is set to succeed current CEO Jim Brewster, who will be retiring on 30 April 30th 2024 after 16 years at the LTC. 

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