Greene King introduces new Hive Pubs menu
A set of new menus has been created for Hive Pubs franchisees.
As part of the development of Greene King's Hive Pubs brand, a set of new menus has been created to offer franchisees further growth in their businesses.
The new menus are based on the nuances of the customers and communities that the pubs serve.
The majority of Hive Pubs will now offer a core menu of pub classics and favourites alongside new dishes from various categories, including small plates, tacos, flatbreads and a Katsu curry.
Those Hive Pubs with a smaller food focus will provide a more simplified menu centred on pub classics, enabling franchisees to focus on delivering a smaller selection of dishes.
For franchisees seeking to provide a more significant food offer, an extended menu is now also available, which includes dishes such as risotto, lamb shank and an Eton Mess Sundae.
“These new menus are an exciting and important step in the development of Hive Pubs and our franchise offer as a whole," says Dan Robinson, managing director of Greene King Pub Partners. “The menus and enticing promotions will appeal to customers, enabling our franchisees to grow their revenues. Seasonal specials also mean franchisees can showcase their creativity and get innovative with their menus. Already our franchisees are seeing the impact of the new menus, with like-for-like sales and spend per head all increasing since their introduction.”
The specials
In addition to the revised menus, seasonal specials will also be incorporated into the Hive Pubs food offer for the first time, whereby franchisees will be able to select their own specials.
As part of the new menus and product range, new deals and promotions have been incorporated into the Hive Pubs offer, including 2-4-1 burgers on Tuesdays, pizza and Moretti Wednesdays and a steak dinner for two offer on Thursdays.
Curated by the Hive Pubs operations and marketing teams in conjunction with the Greene King food team, the new Hive Pub menus have been designed to increase customer satisfaction and drive revenue growth for franchisees and their pub businesses.
Hive Pubs was recently nominated for Pub Brand of the Year at the 2023 National Pub & Bar Awards.
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