F1 Arcade confirms first US location

F1 Arcade, the Formula 1 simulator racing hospitality business, is to open its first US location in Boston’s Seaport district in early 2024.

Boston Seaport forms part of an expansion plan for F1 Arcade, which targets more than 20 permanent venue locations in the next five years. 

The concept has seen more than 8,000 guests visit its debut London venue in St Paul's each week since it opened late last year. Pub & Bar took the brand for a test drive earlier this year, which you can check out here.

"Opening our first US location in Boston marks the beginning of our US roll out," says Adam Breeden, founder and CEO of F1 Arcade. "Formula 1’s success globally and particularly in the US paves the way for F1 Arcade to continue to thrill fans and, importantly, also non-fans with our unique racing experience in a beautiful, high-energy environment with the very best hospitality and service." 

Covering 16,000 sq ft, the Boston F1 Arcade will feature 69 racing simulators designed especially for the venue, each equipped with motion and audio-visual effects to immerse guests in the racing games. The concept combines this with a food and drink offering.

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