Kick off sales this Summer with Pepsi Max®
Sporting events during the summer months offer the perfect opportunity for pub and bar operators to drive footfall and sales. With the football season now in full swing and the UEFA Champions League Final almost upon us, maximising these opportunities is key.
To celebrate its sponsorship of the UEFA Champions League, Pepsi MAX® is offering pub and bar operators nationwide the opportunity to capitalise on the occasion. From 10th April to 30th June, the brand is giving consumers the chance to win a range of prizes including coaching sessions for two with none other than lead footballer Mason Mount, football merchandise signed by other UEFA Champions League legends as well as tickets to a UEFA Champions League match for the 2023/24 season (UK based). Pepsi MAX® will be driving consumer awareness of the competition via Point of Sale kits on the Britvic Sensational Drinks platform which includes posters as well as a selection of digital/social assets to support consumer awareness of the campaign.
Soft drinks shine in the summer months, with consumers eager to get out and about to enjoy the better weather with friends and family. With cola being the number one soft drinks category in the on-trade[1], Pepsi MAX® is making the most of the summer to help operators engage football fans. And as the fastest selling draught cola brand in licence[2], it is well positioned to help drive sales.
[1] CGA on premise value data, Total On-Trade, 12 months to 31.12.2022
[2] CGA, Total GB Licensed Outlets and On Premise (Outlets with an alcohol license or alcohol consumed on premise), Average weekly Rate of Sale (volume in litres), MAT to 31.12.22, Draught Pepsi Max vs Draught Cola competitors, (Draught- served via dispense or serves bigger than 1litre), stocked in over 5,000 outlets.
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