Greene King invests in online reputation management platform
Greene King has invested in a customer experience and online reputation management platform.
Greene King Pub Partners, the leased, tenanted and franchise division of Greene King, has invested in a customer experience and online reputation management platform, which all its leased and tenanted licensees will be able to use for free.
The external platform will help operators establish and improve their online presence, including their website, social media accounts and online listings.
It also enables licensees to read and reply to customer reviews in one place, bringing in reviews from Google, Facebook and Trip Advisor into one platform.
Greene King says the investment will allow pub operators to understand their online performance and make data-driven decisions to grow their reputation online, making their pub more visible to potential customers and appearing higher in search rankings, which can drive increased footfall to pubs.
“Our investment will help our partners improve their online presence, which in turn should drive footfall to their pubs and ultimately enable them to grow their businesses," says Wayne Shurvinton, managing director for partnerships and ventures at Greene King. "I am excited to see how our partners make full use of the new platform."
The investment follows a series of social media workshops Greene King Pub Partners’ in-house Learning & Development team delivered last year to help licensees maximise opportunities online to grow their pub businesses.