Greene King report looks to untap potential

The report highlights the need to improve career opportunities in local communities across the UK.

Greene King has launched a new report in a bid to show the crucial role that pubs play in providing fulfilling careers in local communities.

Having launched the report, entitled Untapping Potential: the role of pubs in levelling up skills, jobs and communities, at a reception in parliament, the findings show how pubs can deliver the government’s Levelling Up agenda by providing the training and career development opportunities, and the sense of local pride that communities need to help them thrive after the pandemic.

The Greene King report highlights the need to improve career opportunities in local communities across the UK. Three in five young people don’t believe there are enough promising job opportunities in their local area, despite 89% of the same group being interested in a job that would allow them to stay in their community.

It also found almost half of young people (48%) believe that hospitality only provides short term opportunities, not promising careers, highlighting a perception problem.

As part of the report, Greene King has announced a series of commitments to create even more local career opportunities and to help challenge these misconceptions, including adding 5,000 apprentice positions, recruiting 300 more prison leavers, launching a chef academy, and providing 100 new internships to those with Special Educational Needs. Dharia Hall (pictured) is on a Supported Internship programme in partnership with charity Mencap and Greene King at The Hendon pub.  

The report also urges government and the wider hospitality industry to continue to work together to enable the sector to provide skilled and fulfilling careers, and feed into the Levelling Up agenda.

“Pubs have always been about people, and I’ve witnessed the way a job in a pub can completely change a person’s life and become a lifelong, successful career," says Nick Mackenzie, CEO of Greene King. "That’s why I’m proud that Greene King is making these commitments to provide people from all backgrounds access meaningful, rewarding careers in their local communities. Pubs have so much to offer both for those looking for careers and those in the local community. If we are to fully capitalise on this potential, government and wider industry must pull together to promote careers in hospitality and empower businesses to offer even more training and development opportunities.”

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