Sports fans ready to watch Six Nations in pubs

Nearly half of sports fans (44%) say they plan to watch the 2022 Guinness Six Nations live in a pub this year, according to a recent survey. 

Based on findings from KAM Media and MatchPint, this ranks the annual rugby tournament second only to the FIFA World Cup final in popularity.

Despite football’s dominance of the UK sporting landscape, the Six Nations appears to be a bigger draw than the Champions League final (43%), FA Cup final (39%) and Premier League (33%) in terms of what people will get off the sofa and into a pub for.

However, while the data suggests that tournaments such as the Six Nations and one-off finals will be the biggest footfall drivers in 2022, that’s not reflected in what pubs are looking to prioritise this year.

When publicans were asked what events they will be showing live in 2022, the Six Nations only ranked fifth in their responses, falling below events such as the Europa and Champions League.

You can read Pub & Bar's preview of the Guinness Six Nations here.

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