Brakspear launches Honeycomb Houses
Brakspear has launched a new identity for its nine-strong managed estate.
Pub operator and brewer Brakspear has launched a new identity for its nine-strong managed estate, now renamed Honeycomb Houses.
The rebrand also includes plans to expand the division through acquisitions.
Alongside a new ethos of ‘Our House, Your Home’, the Brakspear name will still appear on pub buildings, while the new Honeycomb Houses identity – a honeycomb cell with the bee symbol of the parent company – appears on other signage, menus and team uniforms.
Acquisition trail
Brakspear has refocused the criteria for its managed estate and is actively looking for larger sites in rural locations and market towns in the south east and Cotswolds, with a strong food trade, event space and ideally bedrooms.
“Honeycomb Houses is a strong identity which brings our managed pubs together, while retaining the links to Brakspear as a family-run business, steeped in centuries of brewing and pub tradition," says Tom Davies, Brakspear chief executive. “We’ve had nothing but positive responses from guests and from the pub teams, who will be living and breathing the ‘Our House, Your Home’ ethos and turning it into memorable guest experiences.”
Brakspear’s managed division was founded in 2013 with the opening of The Bull on Bell Street in Henley-on-Thames. The latest purchase in March 2020 was the Egypt Mill, a pub restaurant with rooms and a weddings business near Stroud.
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