New Tyrrells initiative launched for operators

KP Snacks, owner of the Tyrrells crisp brand, has launched of a new initiative: the League of Tyrrellbly Good Taste, designed to support pub operators in driving the sale of bagged snacks.

Launched at the 2024 National Pub & Bar Awards, the initiative enables OOH outlets to register their business via a bespoke platform to receive exclusive POS and snack sales advice.

The launch was celebrated with the first ever 'Tyrrells Tyrrellbly Good Taste Award', which went to Cheshire Cat Pubs & Bars’ Fitzherbert Arms (pictured above). 

Running until the end of September, pubs and bars joining the initiative will also be in with a chance to win a year’s supply of Tyrrells crisps, worth over £5,000. Meanwhile, the first 50 outlets to join the League of Tyrrellbly Good Taste will also receive five exclusive Tyrrells branded t-shirts. 

"As a recognisable and well-loved brand that performs well within the Out of Home channel, Tyrrells is perfectly positioned to help businesses grow their bagged snacks sales," says Sammy Harmer, Tyrrells brand manager at KP Snacks. "We are excited to be launching the League of Tyrrellbly Good Taste, a long-term platform that will engage our OOH partners with special offers and incentives, helping to drive sales with access to new and creative POS alongside guidance on how to capitalise on the bagged snacks opportunity."

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