Topgolf and Puttshack founders launch pool concept

The Jolliffe Brothers, who founded competitive socialising brands Topgolf and Puttshack, have revealed their latest creation for hospitality, all centred around the game of pool.

'Poolhouse' builds on the Jolliffe's successful track record of combining experience and technology, aiming to reshape how people perceive and play the game of pool. 

Its first location will be a 21,500 sq ft site close to London’s London Liverpool Street, more details of which are yet to be released.

How does Poolhouse work?

Four years in the making, Poolhouse blends familiar traditions of pool with game patented technology. Housed inside a Las Vegas-inspired interior, the games will offer guests of all skill levels an engaging experience with a diverse library of interactive pool games. 

"Poolhouse is the most ambitious and scalable concept my brother and I have created, representing the pinnacle of our lifelong work," says Steve Jolliffe, co-founder of Poolhouse. "Today, more people play at Topgolf than on traditional golf courses in the US, and we aim to make an even greater impact on the world of pool. While we have a strong track record, this project has been our most challenging endeavour yet."

Impressive food and drink 

The drinks offering at Poolhouse is being curated by the Venning brothers from Dalston and Soho bar Three Sheets, while the food is being developed by an unnamed former executive chef from the Gordon Ramsay Group.

The head office team includes CEO Andrew O’Brien, board member at F1 Arcade, and COO Matt Fleming, formerly of Vagabond Wines and Be at One.

"The Poolhouse experience heralds the most significant transformation in the history of a near 700-year-old sport," says O’Brien. "The Jolliffe brothers changed the landscape of golf with Topgolf, and they are set to do the same to pool." 

Poolhouse also has several investors on board. In its initial seed round led by Sharp Alpha, a US leisure-focused venture capital investor, and dmg ventures, DMGT’s consumer venture capital fund, Poolhouse raised $34m.  

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