Admiral reveals 'best foot forward' campaign
Admiral Taverns is aiming to drive footfall in its venues through the colder months.
One of the UK's largest pub companies is aiming to drive footfall in its venues through the colder months with a brand-new campaign.
Admiral Taverns, which operates over 1,400 pubs across England, Scotland and Wales, has launched its ‘Best Foot Forward’ campaign across its leased and tenanted sites, providing licensees with the tools they need to host tailored darts and pool competitions for their communities.
Support available to the 1,200 pubs includes a centralised fund of £25,000, which allows sites to offer a cash prize to competition winners, as well as to bolster point-of-sale assets to maximise community awareness and encourage engagement.
"At Admiral, we have always championed entrepreneurial spirit, and we work closely with our licensees to help them develop and adapt their offerings to ensure they’re tailored to the needs of the pub and the community," says Emma Cottam, leased and tenanted marketing manager at Admiral Taverns. "We created this initiative to ensure licensees have everything they need to host exciting, interactive community events at their fingertips but with total autonomy and flexibility to run the events however they wish.
"The winter can be a challenging time of year for pubs, but there’s no better way to bring people together and encourage individuals to support their local pub than through a mutual love of sport – in particular darts, which has skyrocketed in popularity following Luke Littler’s exciting victory at the World Darts Championships."
Admiral Taverns recently released its full-year financial results, which it says exceeded expectations.
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