Proper Pubs unveils new mid-market concept
The community operator division of Admiral Taverns has launched a new offer.
Proper Pubs has launched its very first mid-market pub concept.
While the community operator division of Admiral Taverns has traditionally focussed on value wet-led sites, the new mid-market concept will feature slightly more premium offers, such as an extensive wine list and craft lager.
For its debut, Proper Pubs will open The Ashby Tavern in Hinckley on Thursday 22 February, following a £265,000 refurbishment.
The mid-market concept, which so far doesn't have its own name, will also have a coffee offering and a snack menu featuring pretzels, popcorn and sweet treats.
"We’re really excited about this new mid-market concept," says Mark Brooke, director of Proper Pubs. "We’ve been working hard on it over the last few months, and we’re looking forward to seeing it come to life in The Ashby Tavern. Value wet-led will always be the cornerstone of our business, but we see a real opportunity to open up to a different demographic and show them what Proper Pubs is all about.
"The Ashby Tavern will be a community wet-led pub with a slightly different look and feel to our traditional value sites as well as a different offer. This includes extensive cocktail menus and wine lists, as well as great drinks offers, such as after work cocktail promotions."
More to come
The Ashby Tavern is the first of the pubs to launch within the mid-market concept and will be followed by existing Proper Pubs sites, The Brown Cow in Liverpool and The Titwood in Glasgow this year.
Admiral Taverns operates a national estate of c.1,500 predominantly wet-led community pubs.