Star launches online support platform

Star Pubs & Bars has created a one-stop online support platform for its licensees, which is tailored to a pub’s offer.

'MyStar' encompasses an online hub that brings together all the support available to licensees in a simple to navigate format and regular emails, giving operators insight and advice on driving more footfall into their businesses.

Central to the package is the launch of an interactive digital resource full of seasonal business-boosting guidance relevant to a pub type. A new edition will be emailed to licensees every two months.

It will include up-to-date sales trends from Star’s managed operator pubs, tips on maximising upcoming occasions and specially-commissioned consumer research into pub goers' changing behaviours.

There will also be links to free downloadable social media assets, best practice videos hosted by industry experts and staff training courses. Embedded surveys will enable licensees to feedback on trade in their pubs and the help they would like from Star going forward.

"Mindful of the mounting time pressures faced by licensees in today’s challenging trading environment, we’ve looked to upscale our support and simplify access to it," says Cathy Olver, Star Pubs & Bars’ head of digital and retail marketing. "MyStar tailors information to licensees’ style of pub, giving them the tools they need to create exceptional experiences and attract customers out during a cost-of-living crisis."

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