Star Pubs & Bars adds to leadership team
Star Pubs & Bars has promoted Cathy Olver, head of digital and retail marketing.
Star Pubs & Bars has promoted Cathy Olver, head of digital and retail marketing, to its leadership team.
The appointment brings the number of women on Star’s board to four.
Olver is responsible for overseeing the company’s marketing and digital functions and supporting Star’s 2,400 licensees in these areas, helping them maximise sales and customer engagement in their businesses.
Prior to joining Star Pubs & Bars, she was Heineken's B2B digital commerce manager, overseeing a team of e-commerce experts.
“We’re delighted that Cathy has joined the leadership team," says Lawson Mountstevens, managing director of Star Pubs & Bars. "She has extensive marketing, digital and customer support experience.
“The promotion is indicative of the importance the company places on helping licensees to leverage key occasions. Supporting our licensees in enticing customers out and throughout the customer journey will be a priority for Star in this challenging year ahead so it is good to have someone with Cathy’s strategic insight on the team.”