Swingers owner raises $52m to continue growth
Swingers, the crazy golf club concept, has raised an additional $52m of growth capital.
Competitive Socialising, the London- and New York-based parent company of Swingers, the crazy golf club concept, has raised an additional $52m of growth capital.
This investment, part funded by Cain International, will pave the way for the brand's expansion until 2026.
A flagship location in Las Vegas’s Mandalay Bay Resort and Casino will open in autumn 2024, 10 years after the Swingers founders opened the original 7,000 sq ft pop-up in east London.
Swingers Las Vegas will comprise 40,000 sq ft and consist of five crazy golf courses over three floors. The flagship venue will take the trademark Swingers English countryside theme to a new scale with the introduction of its immersive and theatrical English ‘country house’ concept.
In spring 2024, Swingers will also open a new location in Bluewaters Island, Dubai, UAE, which will be its first franchise, in partnership with Daud Investments.
"Our journey to becoming a global brand in some ways feels meteoric, until you consider the 10 years that it has taken to get here," says co-CEO and co-founder Matt Grech-Smith (pictured). "We never anticipated as we opened our pop-up in a London warehouse in 2014 that 10 years later we would be opening in Las Vegas - it has been an incredible journey."
Co-founded by Jeremy Simmonds and Grech-Smith, Swingers currently operates five locations - two in London, two in Washington, D.C. and one in New York City. The business will turn over $60m in 2023 and is expected to reach at least 15 locations by 2026.
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