BBPA unveils new rebranding

The British Beer & Pub Association (BBPA) has launched its new brand, which aims to highlight its role as a voice of brewers and pubs.

The organisation says that the refreshed brand, illustrated through its new logo, looks to embody each element of its work with members; highlighting the uniquely British institution and industry it represents, showcasing the process and innovation of UK brewers, the pub as a place for people to join together and connect in communities across the country, and the unmatched brilliance of a well-poured pint.

“Our new brand is about highlighting our strengths and the future of our sector," says Emma McClarkin, chief executive of the BBPA.. "For over 100 years, the BBPA has championed the needs of British brewers and pubs, and it is now more than ever our voice needs to be heard, celebrated and invested in for future generations.

“We need people to know our industry is not only brimming with warmth and passion, but also innovation, resourcefulness, skills, talent and, above all, a desire and commitment to serve communities in every single part of our country.

“We are proud to represent British pubs and brewers, and hope our new brand speaks to the genuine emotion, vibrancy and heritage our brilliant sector is known for as we look to the future.”

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