Fuller's brings in new retail marketing lead

Fuller, Smith & Turner has appointed former ETM Group marketing lead Sam Bourke.

Fuller, Smith & Turner has appointed former ETM Group marketing lead Sam Bourke as its new retail marketing director. 

With the position starting on 28 November, Bourke joins Fuller’s from her current role as marketing director at sushi and bento brand Wasabi.

She has previously held marketing roles at The Restaurant Group and ETM Group, where she spent four and half years. Bouke is also a non-executive director of Wireless Social, the hospitality wi-fi and analytics business. 

“I’m delighted to welcome Sam to the team," says Simon Emeny, chief executive at Fuller’s. "She brings with her a wealth of knowledge of hospitality retail marketing and a laser-like focus on the consumer. She will be a great cultural fit and I’m excited to see how she develops our marketing in the coming months.”

A main focus for Bourke will be to take Fuller’s existing brand, digital and in-pub marketing activity to the next level.

"I am thrilled to be joining Fuller’s executive team," she says. "Fuller’s has an incredible heritage, with a real commitment to giving its customers a distinctive and memorable experience. I am looking forward to bringing the true Fuller’s experience to life by transforming the way we engage with our customers as we innovate for the future. Fuller’s is a business I have long admired and I’m looking forward to being an integral part in the next stage of its history.”

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