St Austell launches six-figure recruitment drive
St Austell Brewery has launched a campaign to attract new talent to the hospitality industry.
St Austell Brewery has launched a six-figure campaign to attract new talent to the hospitality industry and tempt potential employees to work in the south west.
The visual-led campaign, entitled Your Adventure Starts Here, showcases the scenery that the region has to offer with imagery of employees carrying out their day-to-day roles – from housekeepers to chefs.
The campaign has launched across a dedicated recruitment website and the pub operator's social media network, which includes targeted advertising on its Facebook and LinkedIn channels which will run over the weeks ahead.
"Undoubtedly, tackling the skills shortage is one of the most urgent challenges that hospitality businesses face," says Tamsyn Allington, people and communications director at St Austell Brewery, which owns 180 pubs, inns, and hotels. "As we see demand for UK travel and room bookings increase in the lead-up to summer, filling both front- and back-of-house positions will be crucial to ensure that we can continue to deliver a standout experience for customers and guests throughout the peak periods.
"We hope that this campaign will help us to find passionate and talented people to join our teams and help us deliver unforgettable experiences."