Nearly 8m no/low pints to be sold this month
Just under 8m pints of low- and no-alcohol beer are expected to be sold this month.
Just under 8m pints of low- and no-alcohol beer are expected to be sold this month, as some consumers look to abstain from alcohol for Dry January.
The British Beer & Pub Association (BBPA) has revealed it expects 7.8m no and low pints to be consumed in the first month of the year.
However, as the vast majority will be sold in shops and supermarkets, not pubs, the trade association is urging consumers to support their local this Dry January by enjoying a pint of non-alcoholic beer at the pub – including non-alcoholic beer on draught.
In light of recent Covid-19 restrictions, which decimated pub trade over the critical Christmas and New Year period (the BBPA estimates that pubs sold 37m fewer pints over Christmas – worth £300m to the industry), the association says it is vital that Brits support their locals this January and beyond.
“It has been a torrid Christmas for pubs, which now need the support of the communities they serve in the difficult months ahead," says Emma McClarkin, chief executive of the BBPA. “The range and quality of non-alcoholic beers in the UK has never been better. Some are now available on tap in pubs, making them the perfect option for those doing Dry January who are thirsty for a pint."