Revolution ditches garnish in green effort
Revolution Bars Group will remove all passion fruit garnishes from its Pornstar Martini and Rumtini serves.
Revolution Bars Group will remove all passion fruit garnishes from its Pornstar Martini and Rumtini serves from this December.
The move, believed to be an industry first, will save over half a million passion fruit per year. The effort is part of Revolution Bars Group’s sustainability initiatives and promise of becoming a Net Zero business before 2030.
The Rob Pitcher-led business sells 1.2m Pornstar Martini and Rumtini cocktails annually across its 67 venues, using an average of 36 tons of passion fruit imported from South America.
It will now be replaced by rice paper promoting a sustainable message. Previously, the discarded passion fruit were composted, but the new initiative will reduce Revolution Bars Group carbon footprint by over 100 tons of CO2.
"Since 2019, we have been working hard to implement ways to ensure that Revolution Bars Group is a sustainable and environmentally conscious business," says Pitcher. "We have set ourselves some tough targets, with our guiding goal to be Net Zero business before 2030.
“The Pornstar Martini and Rumtini are massively popular serves for us, so we were using a lot of passion fruit, but in the vast majority of cases the garnish was quickly discarded by customers as it was simply getting in their way of enjoying their drink. The decision to replace the passion fruit garnish with rice paper is just one of the many ways we will achieve our sustainability goals.”