Robbies to give away 50,000 pints
Robinsons Brewery has announced it is coinciding its 500 Pint Giveaway Campaign with Cask Ale Week.
Robinsons Brewery has announced it is coinciding its 500 Pint Giveaway Campaign with Cask Ale Week, which runs from 23 September to 3 October.
From the start of the cask celebration, customers can visit 100 participating Robinsons pubs and, by using their collector cards, get their fifth pint for free.
There will be 500 free pints per pub to be given away, totalling almost 50 thousand pints across the estate. As the brewer’s biggest promotion yet, it will be funded by Robinsons and supported by key suppliers.
“The promotion will not only attract and reward customers, but will help close to 100 businesses who have faced more challenges than most since the start of the pandemic, typically closed for longer, subject to more trading restrictions and less likely to benefit from government initiatives such as reduced VAT on food, suspended business rates and last summer’s ‘Eat Out to Help Out’ scheme," says David Bremner, director of marketing at Robinsons.
"Giving away nearly 50,000 pints not only celebrates Cask Ale Week, but gives our customers, old and new, a chance to try other beers which we strive to perfect over the years.”