Be At One launches The Shake Off Showdown

Be At One has launched a new cocktail competition for its teams in the run up to the UK-wide bar business reopening.

The competition, named The Shake Off Showdown, is designed to drive team engagement during the last weeks of lockdown, while also providing the opportunity for bartenders to get back to doing what they do best.

The winner of the competition will take home a prize of £1,000 and see their creation included in the next Be At One menu refresh. There will also be a commitment of £1,500 for a team building party or day out for the winner’s home bar.

Each submission will have to adhere to Be At One’s strict guest service parameters, including taking less than 60 seconds to create.

"We’re really excited to encourage our teams to engage with the Be At One brand before we reopen," says Kevin McNamee, area manager for Be At One and the brains behind the Shake Off Showdown. "It’s something that we hope to make a regular part of the annual calendar and really encourage our bartenders to take an active role in helping us to cultivate the guest offer.

“It’s been a long time since our bars have been able to function in their true form, so I hope this will signify the start of a return to normal for our Be At One teams.”

Judging the competition will be Sarah Miller, operations director of Be At One; Karen Powell, drinks commercial at Stonegate Group; a representative from Pernod Ricard; and Jess Smit, the Be At One Bartender of the Year for 2019. 

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