Data says licensees happy with support

Licensees across 19 pub companies and family brewers have said they are happy with the support they have received from their landlords during the Covid-19 crisis.

On average, licensees rated their pub companies eight out of 10 for their Covid-related support so far, with 53% of licensees from the 1,330 surveyed saying the support they had received over the last 12 months was 'outstanding'.

As part of the KAM Media survey, responses capture licensee satisfaction with their pub company across 49 different measures, including recruitment, training and information, ordering and delivery, product support, promotional support, landlord services, communication and the role of the BDM. Despite the challenging year, the average satisfaction ratings have increased across 44 out of the 49 criteria measured.

More to be done

However, when asked what further Covid-related support licensees would like from their pub companies, the top three areas were a rent reduction/rent holiday (61%), PPE supply (26%), and help with accessing financial support such as government loans (25%) Other areas mentioned include support with implementation of Covid hygiene and social distancing measures in their venues.

"It is really uplifting to hear that the vast majority are more than satisfied with the support they have received and is testament to the British pub industry as a whole," says Katy Moses, MD at KAM Media. 

The survey also captures net promoter scores (NPS) across each of the 19 pub companies, asking whether the licensee would recommend their pub company to other potential publicans. These scores have also increased year-on-year from an average of -14 to +9. NPS is particularly strong among the family brewers.