Delivery snacks on the rise

New data has revealed a significant rise in London consumers ordering snacks and coffee delivered to their home.

New data has revealed a significant rise in London consumers ordering snacks and coffee delivered to their home.

According to The NPD Group, demand from families for snacking delivered by hospitality operators and delivery platforms has increased strongly, up 95% in London in 2020 versus 2019. This is significantly ahead of the +11% increase in orders placed by families across the country as a whole. 

Ordering takeaway main meals for home delivery has been a big part of locked down life, but the rise in snacking is a new observation. In 2020, the growth in weekend snacking deliveries in London was pronounced, up 72% year-on-year, versus only 2% growth across Britain. Also popular with the 16 to 24 age group, these younger consumers are the most likely to pay for a ready-made coffee to be delivered to their home, often as part of a snack order. Last year, 35m home food deliveries included a ready-made coffee ordered either direct from operators or via delivery platforms.
The average amount spent per person on snack delivery increased by 20% nationally in 2020 vs 2019 to reach £5.66. This figure is just 20% less than overall spend per person on main meal delivery (£7.14). The number of items bought during each snacking occasion in London has increased significantly and is now 18% higher than the national average.