Lucky Voice reacts to low/no demand

One of the UK's leading karaoke bar brands has launched a new menu in response to the growing demand for low and no drinks.

The offer from Lucky Voice features 18 new drinks, all available across its six-strong estate.

The Charlie Elek-led business has seen year-on-year sales of its alcohol-free beer and non-alcoholic cocktails increase by 38% and 27%, respectively. 

The menu features cocktails such as Don’t Worry, Be Happy (a no-groni made with Gordon’s 0.0) and Hakuna Matata (apple, lychee and lemon juice, elderflower cordial, Maraschino cherry and lemonade). Development of the new menus has been overseen by Lucky Voice’s newly appointed head of operations Steve Little.

"Creating this new menu demonstrates how we listen to customers, being responsive to the trends we’re seeing both in the wider market and our own sales, and ensuring Lucky Voice remains an inclusive environment, with something for everyone," he says. "We put experience above everything. Having thousands of people pass through our doors each week, singing their hearts out in our private karaoke booths and buzzing bars, it’s the connection they feel with their friends that matters most, and an alcohol-free cocktail provides something special to enjoy in those moments. 

"Over the past 13 years working here, I’ve seen how important it is to maintain high standards for our regulars, but especially as we continue growing the business it’s crucial that we are keeping up with the times and appealing to a wider audience."

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