Tayto secures Sky Sports darts sponsorship
Running across four major tournaments, the campaign will be viewed by six million people, delivering almost 300m views.
A leading pork snack manufacturer is launching its biggest-ever pork scratchings campaign, having secured a sponsorship deal for darts coverage on Sky Sports.
Tayto Group's partnership with Sky Sports is live now, culminating in the World Darts Championship final at Alexandra Palace on 3 January.
Running across four major tournaments, the campaign will be viewed by six million people, delivering almost 300m views.
In its first-ever TV campaign for pork snacks, Tayto will shine a light on its top-flight pork range, including Mr Porky Original Scratchings, Mr Porky Crispy Strips and Midland Snacks' traditional Hand Cooked Pork Scratchings.
"We're incredibly excited to be partnering with Sky Sports on this landmark TV sponsorship," says Tayto's marketing director, Matt Smith. "Darts and pork scratchings are the perfect partnership. Helped by the 'Luke Littler effect', darts is on a roll, as are pork snacks as the fastest growing segment in savoury snacks."
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