Sky Business launches Sky Sports+

Sky Sports+ increases the amount of choice venues will have access to via live streams.

Pubs and bars that show live sport in their venues will have a new product available to them this summer, with the introduction of Sky Sports+.

Launching this August, Sky Sports+ increases the amount of choice venues will have access to via live streams and a dedicated new channel.

The channel will make it easier for pubs and bars to browse, discover and show the sport that matters most to their customers. Venues with a connected Sky Q box will have the ability to choose up to 100 live events via concurrent streams, giving more opportunity to drive footfall, spend and dwell time. 

The scale of the new product will be evident from the opening weekend of the 2024/25 season, with every game from the Championship, League One and League Two streamed live – a first in broadcasting history. 

Sky Sports+ comes at the start of a new long-term and landmark partnership between Sky Sports and the EFL, with over 1,000 EFL games a season featuring every team more than 20 times and every Championship club on at least 24 occasions. 

With more coverage from the EFL, both tennis Tours and the men’s Super League, venues with a connected Sky Q box will be able to stream over 50% more live sport this year.

"The launch of Sky Sports+ is great news for our hospitality customers," says Damian Saunders, managing director at Sky Business Hospitality. "Venues with Sky Q will have more freedom to choose which match they show, meaning they can select the games that matters most to their customers. With all 72 teams from across the EFL shown at least 20 times throughout the season, plus every game from the entirety of the Carabao Cup and EFL Trophy, venues can now offer a more localised, personalised sports viewing experience to help boost trade throughout the week."

All Sky Business customers with Sky Sports will receive the new dedicated Sky Sports+ TV channel. To access the full Sky Sports+ live streaming experience, Sky Business customers will need a connected Sky Q box. 

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