Euros delivers nearly £1bn increase for pubs
Pubs and bars are set to benefit from huge sales on Sunday 14 July.
Britain’s pubs and bars are set to benefit from huge increased sales this Sunday, as part of an almost billion-pound windfall from the UEFA Euro 2024 final.
England playing Spain in the final on Sunday 14 July is predicted to deliver a 50% increase in sales, according to trade body UKHospitality.
Reaching the final also means the entire hospitality sector is set to benefit from overall sales increases of £800m across the whole tournament.
What's more, pub goers will be able to benefit from extended licensing hours in place this Sunday, with licensed premises able to serve until 1am.
"The Euros final this Sunday will be a momentous day for the country and our nation’s pubs and bars, which are set to see a sales boost of £120m," says Kate Nicholls, chief executive of UKHospitality.
"Pubs will be packed to the rafters with fans cheering on the Three Lions and creating an unrivalled atmosphere, outside of being at the game in Berlin. With licensing hours already extended until 1am this Sunday, I hope fans will be able to take advantage to celebrate a historic victory for England."
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