Jodie Kidd to front new vodcast from Heineken
The series is fronted by Jodie Kidd and Channel 4’s First Dates barman Merlin Griffiths.
A new vodcast has been launched, offering the public a behind-the-scenes look at the realities of running a pub in the modern on-trade.
Launched by Heineken SmartDispense, the series is fronted by publican and former model Jodie Kidd, and landlord and Channel 4’s First Dates barman Merlin Griffiths.
Called 'Three Landlords Walk into a Bar', to vodcast aims to lift the lid on what really happens behind the scenes of a pub.
It has been launched following research from the brewer and pub operator, which discovered that 98% of people see the pub as the heart of their communities, but that 59% of them have no idea how to run one.
What can you expect?
In order to help Brits understand more about what goes into running a pub, each episode of the new vodcast series sees Kidd and Griffiths sit down with landlords from some of the UK’s most iconic pubs and bars.
They will explore the real stories, graft and innovations that keep venues thriving.
The first episode, available now on Apple, Spotify, YouTube and the SmartDispense website, features Beccy Webster, landlord of The Gedling Inn, who shares how an off-the-cuff promotion tied to Nottingham Forest’s scoring record led to an unexpected giveaway of over 300 pints.
Further episodes will spotlight operators including the team behind Liverpool’s world famous Cavern Club and Pub; the landlord of The White Lion in Stockport; the founder of The Prince of Peckham; and the brains behind the tech revolution happening behind the bar of Scotland’s Atlas Hotels.
"People are always surprised when they find out I run a pub," says Kidd, publican of The Half Moon in Kirdford, Sussex. "It’s one of the toughest yet most rewarding jobs. There’s a whole world behind the bar that most punters never get to see – the highs, the graft, the sheer heart landlords pour in. That’s exactly what we wanted to showcase with Three Landlords Walk into a Bar - real people, real stories and why these places matter so much to our communities."
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