1664 Bière Returns to Make the Moment Suprême
Carlsberg Britvic has officially relaunched 1664 Bière, introducing a bold new campaign that invites venues to make their bar suprême by serving a premium lager that fuses rich heritage with contemporary appeal.
Brewed with the rare Strisselspalt hop from France’s Alsace region—celebrated for its gastronomy and brewing excellence—1664 Bière delivers a crisp, golden, and beautifully balanced lager with a subtle bitter twist, crafted for easy-drinking refreshment. It’s an uncompromising commitment to quality: a taste suprême since 1664.
The relaunch features a striking new look in red, white, and blue, complemented by exclusive premium glassware designed to elevate the drinking experience and encourage repeat visits. Supported by a major national marketing campaign and significant investment, 1664 Bière is poised to drive strong customer engagement and help venues stand out in a competitive market.
Building on a well-established legacy, 1664 Bière masterfully blends traditional beer craftsmanship with a modern, premium edge. Momentum is already growing, with listings secured in leading pub groups—making it the ideal choice for pubs and bars looking to expand their lager range with a stylish, trusted brand consumers instantly recognise.
Serve a taste suprême with 1664 Bière today—because anything less is a compromise.
