Greene King brings back wet weather pint promo
Greene King has brought back its ‘When it Rains, We Pour’ campaign.
Pub goers across the UK have been given another reason to talk about the weather, as brewer and pub operator Greene King brings back its ‘When it Rains, We Pour’ campaign.
The initiative will see Greene King give away up to 100,000 free pints across the UK for 48 hours between 3 and 8 April 2025 if it rains in certain areas.
The operator has installed rain detector devices in six trigger locations in its pubs across the UK. If a single drop of rain is detected at any one of the locations between those dates Greene King will activate a 48-hour free pint giveaway.
To launch the campaign, TV star Larry Lamb stars in a film that previews 'The Sipping Forecast', bringing to life the iconic moments of British pub garden behaviours. In the film, Lamb is seen battling wind and rain while being broadcast at The Boat House pub in Wallingford.
"We are really happy to bring back our When It Rains campaign for the second year running, as well as collaborate with Larry Lamb to deliver The Sipping Forecast," says Zoe Bowley, managing director at Greene King. "We wanted to celebrate our pub gardens as warm, welcoming and inclusive spaces where communities can gather with a good time almost guaranteed, whatever the weather. Even in the rain, we hope guests will be cheered to receive one of our free pints from 3 April."
Back once again
This is the second consecutive year that Greene King pubs has run its When it Rains campaign, with the aim of driving footfall and promoting its pub gardens this spring, rain or shine. Last year featured ex-footballer Peter Crouch.
This year, Lamb will deliver a live Sipping Forecast at 12:48pm on 3 April via Instagram to offer an in-the-moment weather report live from a Greene King pub garden, paying close attention to the first drop of rainfall.
Rain detectors have been installed in Greene King pubs across the UK in London, Glasgow, Birmingham, Leeds, Bristol and Wallingford. Pub goers are being urged to keep an eye on Greene King Pub’s official Instagram, which will announce the first detection of rain. They will then have 48 hours to head to their nearest participating Greene King pub and say ‘it’s raining, please pour me a free pint’ to claim their free pint this April.
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