Urban Pubs & Bars grows competitive socialising offer
Urban Pubs & Bars has announced the launch of its second Bat & Ball location.
As the demand for competitive socialising increases in the modern on-trade, Urban Pubs & Bars is the latest operator to expand its estate through this style of offer.
The group, led by MD Chris Hill, has announced the launch of its second Bat & Ball location, joining its debut Stratford site that opened in 2015.
Bat & Ball mark two will be the brand's flagship site, opening in the heart of London's Covent Garden in March 2025.
Spanning 12,000 sq ft, Bat & Ball Covent Garden will accommodate up to 450 guests, offering high-energy games, karaoke and live sports.
The launch comes as the competitive socialising sector is projected to grow to £1.2bn by 2027.
Let the games begin
Bat & Ball will feature eight different games to choose from, including ping pong, beer and prosecco pong, interactive dartboards and pool. The Covent Garden site will also offer a neon-lit nine-hole crazy golf course, as well as shuffleboard.
To celebrate its opening, Bat & Ball will host ‘Seven for Seven,’ a week-long series of giveaways during opening week. Guests can test their skills by throwing a dart at the giant ‘Spin the Seven Dials’ board, with prizes to be won every day.
Following a year of acquisitions and investments, Urban Pubs & Bars recently announced record-breaking profits.
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