Thinking Beer Service

60% of Brits admit they have left a pub after one drink because they were unsatisfied with the quality of the serve[1]. To help address this, HEINEKEN UK has launched a new series to support UK pubs and bars in serving quality pints, every time.
Thinking Beer Service is made in collaboration with award-winning alcohol experts, writers and comedians, the Thinking Drinkers, aka Ben McFarland and Tom Sandham. It comes in response to research showing the importance of serving great quality beer, which notes that 12% of pub-goers claim that when served a bad pint they won’t finish it and just leave[2].
The Thinking Beer Service three-part series, aims to tackle these issues. Each episode of the video series, all of which are available online and across HEINEKEN UK social channels, covers one of the three key areas of beer and cider service that ensures the delivery of a perfect pint: Perfect Pour, Glassware and In the Cellar.
Watch Episode one: Perfect Pour
With an average of £2,000 per year, per beer tap lost in wastage in the UK on-trade[3], the series offers a fun but invaluable resource to help operators increase their bottom line through draught sales.
Watch the full series here.