How Mikkeller Brewed Its Way to Success with Square

Since arriving in the UK in 2018, Danish craft brewery Mikkeller has expanded and diversified its operations significantly. Bar manager Jake Milne and retail manager Tony Haslam attribute much of their success to Square’s business tools. But how exactly did Square help them grow to such an extent? 

Easy Inventory Management

Mikkeller started with a pop-up bar, eventually adding a brewery for in-house brewing. Square’s POS solutions have been crucial in managing their dynamic product range, updating products weekly without interrupting service. The ability to instantly update products and prices across multiple locations has been a game-changer for Mikkeller.

Streamlined Checkout 

Flexibility is key for Mikkeller. With Square Reader, they offer a quick, easy, and flexible checkout process. This streamlined system enhances customer satisfaction, ensuring a smooth and enjoyable experience.

Access to Real-time Insights 

Square Dashboard helps track popular beers and innovate with new offerings while keeping bestsellers available.

Offering Diverse Revenue Streams 

When the pandemic hit in 2020, Mikkeller quickly adapted by using Square to open new revenue streams through retail sales, takeaway, and gift cards. Tony was pleasantly surprised by the popularity of gift cards, which became a significant revenue source.

Operational Efficiency 

Square’s cashless payment system saves time and reduces errors. Real-time data tracking helps the team monitor beer performance and plan brewing schedules. The system also simplifies tip management, adding an average of £1-£2 per hour to employee pay.

Effective Staff Deployment 

Square’s reporting features allow Mikkeller to deploy staff efficiently based on historical data, ensuring the right team members are in place during busy periods without overstaffing.

Ready to transform your business? Try Square and see how their range of business tools can help you grow like Mikkeller.