Euros boost BOX sales by 300%
Sports bar brand BOX, owned and operated by Arc Inspirations, recorded bumper sales during England’s run to the Euro final.
An operator of premium bar brands enjoyed a boost from the UEFA European Football Championship 2024, with its elevated bar brand BOX seeing record sales during England's run to the final.
On the seven days that England played, including the match against Spain in the final on Sunday, 14 July, the five BOX-branded venues in Headingley, Leeds City Centre, Birmingham, Manchester and Nottingham – part of the Arc Inspirations estate – saw sales jump more than 300%.
The group's total sales, including Banyan and Manahatta, doubled, seeing like-for-like sales growth of 79%.
For the five-week tournament as a whole, BOX saw sales surge more than 76%, with like-for-like sales ahead 41.4%, while on the day of the final, like-for-like sales at BOX were up tenfold (1,006%).
"These numbers graphically illustrate the power of world-class sport when combined with world-class premium hospitality," says Martin Wolstencroft, CEO of Arc. "Our BOX bars have been specifically designed to host the very best matchday experiences – possibly only bettered by being in the stadium itself – and as a result people have flocked to our venues in record numbers to enjoy the Euros, and England's run to the final, in the perfect setting."
Summer of sport
The sports focus at BOX now switches to the Paris Olympics, the new Premier League season and the return of the NFL – for which Arc is the official UK Sports Bar Partner for 2024. The five BOX venues will host a summer of activations, competitions and parties throughout the season, bringing in-stadium entertainment to its bars.
Earlier this year, Arc secured £7m in extra funding to accelerate its expansion across the UK, including a £4m loan from HSBC and a £3m equity injection from its shareholders. With ambitions to deliver at least four new openings per year over the next five years, the capital will support Arc's continued growth and fund major refurbishments.
The group hopes to operate 50 bars by 2030, with plans to open BOX Sheffield, Manahatta Edinburgh and Manahatta Nottingham this autumn. Arc is already eyeing up further launches in London, Liverpool and Cardiff.
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